Founded in 1970 and based in McAllen, Texas, Magic Valley Frozen Foods (“Magic Valley”) produces predominantly Southern frozen (fresh or prepared) vegetables for distribution to major food outlets and institutional buyers throughout the United States. Magic Valley is an industry leader in handling unique produce such as okra, southern greens, black-eyed peas, and diced turnips. The company distributes under its brands as well as private labels. Speyside Equity exited Magic Valley in 2017.
Magic Valley Frozen Foods